Junkfood Benny is an iconic representation on consumerism and indulgence of our modern society. She demonstrates the eating habits of today’s society. I have chosen to choose a child as an symbolic icon because she reflects ignorance and naivety. Being a child she is a reflection of the culture which the older generation has passed down.

Amongst the range of foods shown, there are new imagined food types like blended meals in packs; convenient and ready to drink, barbecued four-legged chicken pack and mutated carrots. This is a representation of my fear: the future of fast food and genetically modified commodities that may eventually be sold to us.

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CLIENT: MESSYMSXI
PROJECT DATE: 2009