“Another Day, Another Adventure” print advertising campaign for MINI coupe required a series of 3 press ads, 1 pop-up giant book showroom display and a pop-up invite card. This series of artwork concept is inspired by the classic ‘Choose Your Own Adventure’ books. In each adventure scenes, the MINI coupe is the protagonist fleeing the catastrophe behind.

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AGENCY: KINETIC
CLIENT: MINI
PROJECT DATE: 2012