Z’s labyrinth, Samsung

At first glance, the whimsical artwork showcases a highly detailed dense forest that entreats the viewer to enter into a world of lush flora and fauna. This forest not only teems with life and details, but at a closer glance reveals a hidden maze with a character who is lost and needs help finding her way home. Going beyond just an ornamental piece, the maze acts as a design node that bring an element of fun interaction into an art piece.

In a world where home has become the centre stage for so much of life’s interaction, why not make this key home appliance a talking point for kids and adults to bond over.

CLIENT: Samsung, Singapore